Two months. Two endurance racing marathons.
One mission.
As the UAE's only fully Emirati racing team, Rabdan Motorsport competed in 24H Dubai and 6H Abu Dhabi to showcase local talent on the global motorsport stage.
With just two weeks before the 24H Dubai and 6H Abu Dhabi, we took over Rabdan Motorsport's dormant social media channels to rebuild momentum, grow the audience, increase sponsor visibility, and turn race weekends into long-term brand growth.
With only two weeks until race day, we refreshed Rabdan Motorsport's digital presence from the ground up — a new visual identity and a refined profile structure.
Through race announcements, fan activations, event promotion and a branded giveaway campaign, we reignited the existing community and attracted new followers before the action even began.
For both 24H Dubai and 6H Abu Dhabi we turned the team's social media into a live behind-the-scenes experience. From cinematic race edits and real-time updates to team moments, interviews and sponsor integrations — fans were immersed in every stage of the journey.
The goal wasn't to maximise race weekends — it was to build a community that lasted beyond them. Using content captured across the season, we kept fans engaged with driver stories, team personalities, educational content and behind-the-scenes moments long after the chequered flag fell.
In 60 days a dormant channel became the loudest voice in Emirati motorsport — a fan community that outlived the chequered flag.
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