Car Rental · Continental Luxury Car Rental · 2024–2026

From click
to keys

The Brief

Continental Rental's website no longer reflected the brand's premium positioning. The user journey needed to be simplified, the experience elevated, and the platform integrated with the sales system to improve lead management and create a seamless customer journey.

Our task was to rebuild the platform from the ground up — creating a premium digital experience that not only looked the part, but worked as a fully integrated sales tool.

Continental Rental desktop homepage

The Solution

  1. 01

    Website Redesign & Development

    We rebuilt the website from the ground up using Next.js, creating a fast, responsive platform with a premium visual identity, intuitive navigation, and a seamless booking journey from vehicle selection to enquiry.

  2. 02

    User Behaviour Analytics

    We implemented advanced analytics to track customer behaviour, revealing which vehicles users viewed, where they engaged most, and at which stage they left the website. This transformed the site into a data-driven marketing and sales tool.

  3. 03

    CRM Integration

    The website was fully integrated with amoCRM, connecting customer enquiries directly with the sales team and creating a single source of truth for every interaction.

  4. 04

    Automated Lead Pipeline

    Every enquiry now automatically generates a lead in amoCRM, ensuring instant delivery to the sales team without manual input or delays. No opportunities are lost, and every customer receives a faster response.

The Result

More than a redesigned website —
a fully integrated sales platform.

The new website accurately reflects the brand's premium positioning, provides actionable customer insights through analytics, and delivers every enquiry directly into the sales pipeline through a fully automated lead management system.

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Results in numbers
+0% lead conversion rate, 1.2% → 3.8%
0 monthly enquiries, 45 → 130 (2.9×)
0% lost enquiries, ~30% → 0%
0× faster lead response, up to 2 h → under 1 min
0 Google PageSpeed score (+134%)
0 pts bounce rate, 68% → 39%
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